#LocalMMA Monday: MMAmadhouse.com

June 9, 2014 by  
Filed under Local / Regional MMA, News

One of the beautiful parts of the #LocalMMA community is the symmetry that is felt, from fighters to organizations to sponsors. A major part of that symmetry is the growing Local MMA media. MMA Madhouse - Support Local MMAWith multiple websites dedicated to covering different regions of the Local MMA scene, there’s one major player that is a bastion for regional MMA coverage.

Founded in 2007, MMAmadhouse.com was originally dedicated to covering the UFC and Zuffa events exclusively. But when Carl Mortensen purchased the site in 2009, he realized that in order to stand out, he’d have to develop a niche that would bring fans from all over the globe. Instead of trying to compete with hundreds of other sites covering the same UFC events, he instead decided to take a different path.

I immediately dropped all the Zuffa content and launched my dream to dedicate MMAmadhouse.com to supporting local MMA on a global level with no borders!,” Mortensen said. 

The initial days of the new MMAmadhouse saw the site covering mostly organizations in the U.S. Pacific Northwest and Canada, where Mortensen is based. Cage Zombies RadioBut then he contacted combat sports super fan Skippy Cohen, who eventually became Mortensen’s vice president after he helped take the page to new levels.

I’d always thought that I was a hardcore MMA fan but Skippy’s knowledge was light years beyond mine,” Mortensen said. “In no time I decided to give him the title of Vice President and we began slowly picking up other #TeamMadHouse members from across the globe to where we now have a family of nearly 40 people.”

MMAmadhouse also has its own radio network, with multiple popular shows including MMAmadhouse LiVE, FULL GUARD FIGHT RADIO, Cage Zombies Radio, and more. The shows highlight some of the biggest names in local MMA from around the globe, giving yet another outlet for fans to hear budding stars.

Local MMA - IntimidationIt’s not an understatement to say that MMAmadhouse would be on the Mt. Rushmore of Local MMA, and that’s a testament to the hard work and dedication that the site’s owners and staff show on a daily basis.

Our goal has always been to support aspiring fighters, journalists and photographers,” Mortensen said. “To give them an opportunity to become accustomed with media or interviewing fighters etc. To hone their skills outside of the ring.”

MMAmadhouse is a hub for Local MMA, giving fans of the sport a one-stop shop to witness a different type of MMA coverage. In short, MMAmadhouse puts a regional product on a global stage.

When asked to describe MMAmadhouse in one sentence, Mortensen stated simply, “We’re a lifeline of exposure.”

Fans can also follow MMAmadhouse, “Carl the Madman“, and Skippy Cohen on Twitter.


By David McKinney
Intimidation Interactive Media Staff Writer

IntimidationMMA.com announces “#LocalMMA Mondays”

May 29, 2014 by  
Filed under Local / Regional MMA, News

Twitter users are familiar with #tbt (Throwback Thursday), #ff (Follow Friday), and other weekly hashtag gimmicks, but IntimidationMMA.com, the promotional website of Intimidation Clothing, is pleased to announce the new #LocalMMA Mondays, a new feature each week that will highlight different aspects of the Local Mixed Martial Arts scene. Local MMA - IntimidationThe #LocalMMA tag is popular on Twitter, commonly used by fighters, media outlets, event promoters and more.

Intimidation Clothing is widely known as the biggest supporter of Local MMA, sponsoring countless fighters, events, gyms, media outlets and others in and around the Local MMA community. Fans will get an inside look at some of those subjects on #LocalMMA Mondays, and fans can also tweet suggestions for new features to @IntimdationMMA or David McKinney – @MMAMcKinney. The weekly features will be written and edited by McKinney and Intimidation CEO Luke Jernigan – @ljcool110 on Twitter.

06.02.2014 Update: #LocalMMA Monday: Driven MMA & NAAFS

06.09.2014 Update: #LocalMMA Monday: MMAmadhouse.com

#LocalMMAIntimidation Clothing is a fast-growing brand of lifestyle apparel & MMA training gear with a growing national presence and over 50 authorized dealers across the USA. The Intimidation brand is regularly featured on multiple sporting events on SpikeTV, AXS TV, SportsTime Ohio, MTV2, FUEL TV, The Comcast Network, Comcast  SportsNet and EpixHD as well as MMA highlight shows on Spike TV, AXS TV and more. In addition to over 110 styles of high-quality, bold t-shirts and sweatshirts for men, women and children and is also known for their premium-quality EliteFighter MMA board shorts. Anyone interested in becoming a dealer can apply to sell the Intimidation brand as a dealer and they can be found for sale online at IntimidationClothing.com. Fans can also follow the marketing wing of the Intimidation brand, Intimidation Interactive Media, @IntimidationIM, like Intimidation Clothing on Facebook or follow @IntimidationMMA on Twitter.